The Taco Bell Chihuahua was a popular advertising figure and mascot used by Taco Bell. The restaurant chain used the dog in one advertisement in September 1997. The positive response to the dog led to the company using it in advertisements across the United States through the year 2000. At least two dogs were used as models: the original was named Dinky, but was replaced shortly thereafter by a dog named Gidget.
The figure grew popular, so much so that toy figures of the dog were produced, and "Yo quiero (X)" became a recognized piece of pop culture. The dog also started two other catch phrases, "Drop the chalupa!" which briefly became an oft-quoted phrase on Sports Center, and "Viva Gorditas!," meaning "Long live Gorditas!" In a noted crossover with the 1998 Godzilla film, the dog famously attempted to trap the legendary monster in a box, goading the beast with the phrase "Here, lizard lizard lizard..." only to see Gozilla's size and respond "Uh-oh... I think I'm going to need a bigger box."
The dog was featured in a commercial for GEICO in 2002 along with the GEICO gecko. In 2003, the dog played the role of Bruiser's mom in Legally Blonde 2: Red, White and Blonde. Sadly the Chihuahua passed away of cancer in 2005.
The Taco Bell Chihuahua is often cited as one of the causes of a recent upsurge in popularity of the breed.
Romantic Dinner
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We decided to feature this Taco Bell video because we just love the little female Chihuahua. To view other Taco Bell dog videos, click on the logo below to visit You Tube, or keep scrolling down on this page and download the videos you want to view. Of course, You Tube is the best place on the web to stream your favorite videos, but we also made both videos and audio files available below so you could download them if desired.
Below are audio and video clips of the Taco Bell Chihuahua that you can download.
The Taco Bell Chihuahua was a popular advertising figure and mascot used by Taco Bell. The restaurant chain used the dog in one advertisement in September 1997. The positive response to the dog led to the company using it in advertisements across the United States through the year 2000. At least two dogs were used as models: the original was named Dinky, but was replaced shortly thereafter by a dog named Gidget. 
